Bulmers' cider (on ice)

Ok, it is a cider, not beer, I know. But there is this new cider craze in the UK. Cider used to be drank by lowly winos and teenages, but now they managed to rebrand it into a hip drink. Along with super-chilled beers comes Bulmers on Ice, i.e. you are supposed to sip this with your best friends and not be even a little bit ashamed... So, I couldn't resist and produced some ice and bought (three for the price of two, mind you!) Bulmers. It actually does work, cider is a somewhat refreshing drink and if you make it colder, it is even better. I think it will take some time to get used to, but now I consider it an option. Never underestimate marketing monkeys....