Pshenychne (pšenične!!) Weissbier etalon is the winner in one particular category of the Tesco beer challenge. Blurb goes as: "Tesco has been proud to support the international brewing industry ... yadi yadi yada ... The 'Best New Imported Beer' award was open to all non-UK brewed beers, and the judges were looking for beer which was distinctive and unusual, having the potential to intrigue and educate [mind you!!] the British drinker, whilst adding interest to the British beer culture. "Beer itself is from Ukraine, conforms to the Beer purity law of 1516 and is actually a quite ordinary weissbier, nothing truly spectacular....
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